What is e-commerce?
How important is e-commerce?
Digital commerce continues to grow. The boom in e-commerce and the ease of opening an online store encourages many to set up a company in this sector, but what is e-commerce? If you are thinking of taking this step, it is best to first develop yourself with one of our e-commerce and digital marketing courses and understand the features of e-commerce, because the competition is so great.
What is e-commerce or digital commerce?
E-commerce is a system of buying and selling products or services only through the Internet. This applies to transactions between buyers and sellers through an online platform that manages fees and payments completely electronically.
Types of e-commerce according to your business model
Online store with your own products. An online store works in a similar way to physical stores because they manage product stocks, but they only operate on the Internet.
Dropshipping. This type of e-commerce is only responsible for receiving orders from customers, compiling their invoices and handing them over to the wholesaler who stores the goods and sends them to the final customer.
Marketplace. It is a department store, a web platform that offers products from different vendors and pays a commission to the owner for each sale, as on Amazon.
Membership. This type of e-commerce seeks repeat sales through a periodic subscription model by systematically sending the product to customers or giving them access to its content, as in the case of Spotify.
Services. Digital commerce is not just about physical products. 79% of online shoppers receive services and 43% receive digital content.
Digital marketing and e-commerce
Marketing strategies are ideal for creating awareness or promoting a particular product or service. In general, we can confirm that they serve to increase web traffic, retain our customers, get more sales and gain visibility. Therefore, if we want optimal efficiency, digital marketing and e-commerce must go hand in hand.
No one knows that online shopping requires less commitment than physical stores, but at the same time, most shoppers don’t do it on their first visit to the website.
Therefore, in order to differentiate ourselves from the competition, we need to implement a number of strategies around our e-commerce:
Social networks: depending on the company’s sector, you will need to participate in one channel or another. For example, the best place for clothing stores to work is Instagram or Pinterest. With the right strategy, we will be able to direct traffic to our website through brand-related targets and even sell directly through networks.
Influencer marketing: Collaborating with relevant users in the sector or even other brands can grow your business. These collaborations are ideal for increasing traffic to your website through an audience of other accounts. If we choose them well, there will be quality traffic.
SEO: For long-term thinkers, this is one of the best strategies for Digital Marketing and e-commerce. It does not give results from the first day, but it can be done for free. If you have specialized professionals, you will reach a wider audience, which will result in higher sales.
Email marketing: This strategy provides immediate results in terms of sales and traffic. With the right segmentation, we can provide each user with an individualized offer based on the information we receive about him. In this way, we will make better use of our leaders.
Affiliate marketing: Sometimes it is interesting to connect with a well-established partner in our niche to promote your products to the public. In return, he will receive interest for each sale he creates. It is possible to get 100% return on investment through this channel.
