Thanks to this program, you will receive comprehensive training in the e-commerce sector at a practical and strategic level.
Orkhan Isayev worked for about 10 years in the CIS regional branch of Bosch and Siemens Home Appliances GmbH in Germany.
2 Sessions a week
17-21 Meeting Hours
Thanks to this program, you will receive comprehensive training in the e-commerce sector at a practical and strategic level. Training developed by professional trainers takes into account all the requirements and development of the business world. You will find answers to all your questions in an interactive learning environment.
1. Introduction to Electronic Export Entrepreneurship
- Direction and sector selection
2. Basic Concepts of Electron Commerce
- Advantages of electron commerce
- Elements of electron commerce
3. Creating an Electron Commerce Strategy
- Clarification of the company's future goals
- Defining a road map and strategy
4. Creating an Electron Commerce Team
- Implement proper human resource planning
- Features of electron commerce team members
5. Electron Commerce Software Infrastructure
- What to consider when choosing a domain and hosting
- Those to be considered in terms of electron commerce site functions and user experience
- It is invaluable in building an electron commerce website and making a project plan
- Integrations on the electron commerce site
6. Electronic Export Fundamentals and Market Analysis
- Establishing the export process of products
- Analysis of competitors in the market and globally
7. Trademark and patent registration
- Acquisition of a trademark of the product
- Legal procedures for obtaining a patent
8. Sales in Global Markets
- Clarification of product access channels to global markets
9. E-Export Logistics, Customs Clearance and Return Processes
- Organization of product transportation
- Clearance of products during customs inspection
- Processes that occur during the return of the product from the country of destination
10. Warehouse and Stock Management
- Systematic management of the company's warehouse activities
11. Digital marketing
- Strategic content management
- Proper pricing
- Electron commerce campaign management
- Search Engine Optimization (SEO)
- Social media marketing
12. E-Commerce Law
- What are the existing e-commerce laws?
- What is the state support in this area?
13. Strategic Content Management and Product Photography
- The nuances that need to be considered when taking quality pictures of products
- Pay attention to make the texts more attractive and keep the idea short and complete
Expert: Orkhan Isayev
Orkhan Isayev graduated from BTI in Management Engineering. Then, respectively; He completed his master’s degree in international trade, his first doctorate in international relations and his second doctorate in marketing. He worked for about 10 years in the CIS regional branch of Bosch and Siemens Home Appliances GmbH in Germany. From this position, he played an active role in many areas from marketing to operations, from sales to regional manager.
He continued his academic career by establishing Tutyakala.com as an entrepreneur in 2014. It also implements the E-Export Mini MBA training program within the body of Istanbul Commerce University and provides e-export consultancy services to companies. Fluent in Russian and English, Isayev specializes in e-export and digital marketing.