Digital Transformation: Advances and Innovations

Difficulties of the technological environment

The digital transformation begins with the organizational transformation of a company in the digital field. This is which affected by the improvement of the customer experience. The impact of new technologies is a challenge in the field of human resources, as the digital environment has become a strategic ally for change, and it is up to the organization to promote competitive management.

This process involves the study of measures that will serve as a guide to identify opportunities and threats that may hinder planning strategies and decision-making.

It is important to note that the organization must provide the necessary tools for teams to operate in places or environments that are different from where they were first accustomed to, and ensure that they are actively involved in change.

What needs to be done to promote the company’s digital transformation?

1. Redefine the vision of a company with a more modern and humanized vision to attract digital consumers.
2. Improve the customer experience, redesign all contact points with the customer, and improve the experience.
3. Create a new competitive advantage, new product or service that is unique and exclusive. Identify new business models that provide diversification and growth.
4. Promote a new culture of innovation within the organization.
5. Focus on improving internal collaboration, as well as empowering employees and teams
6. Increase efficiency in all internal processes of the value chain: R&D, Production, Marketing, HR, Customer Service, etc.
7. Deepening data analysis in all areas of the company, turning Big Data into knowledge and decision. Work on data and make decisions through predictive analytics.
8. Improve customer acquisition, conversion and loyalty by combining new channels and deepening customer understanding

Digital conversion arrows

There are four axes, which help to achieve digital transformation. They have been identified that allow for a redefinition of the culture of innovation. Also, the elimination of gaps and the promotion of digitalization.

Arrow 1: Vision and Leadership: Leaders’ understanding of key trends and technological breakthroughs, provides a humanistic view, and creates a digital culture.

Arrow 2: Customer Experience: Based on understanding the customer through the search for new channels that create a customer-centric view.

Arrow 3: Processes and People: Aspects of the digital transformation of human resources and processes that have the greatest impact on results where loyalty is highly prevalent.

Arrow 4: Business model: based on the redefining of ways to create, gain and deliver value to their customers, the design of new business models.

Technological transformation is a topic of current interest for companies, its integration and launch stimulates the development of day-to-day operations, ensures the growth and coexistence of workgroups in the new digital environment, optimizes resources and digitizes processes.

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