Digital Marketing Career
When it comes to highly developed marketing career opportunities, digital marketing comes to the fore. The Bureau of Labor Statistics (BLS) predicts that the field of marketing will grow by 10% by 2030 due to the demand for digital marketing work as an SEO specialist, social media coordinator and marketing analyst.
Digital marketing: A specialty for everyone
From search engine optimization (SEO) to social media, digital marketing has many sub-domains of online marketing. Here are some of the most common digital marketing jobs you can find in most marketing teams:
Search Engine Optimization (SEO)
If you’ve ever used search engines like Google or Bing and clicked on a blog post or other content, this is SEO. Simply put, SEO is about optimizing websites and online content for search engines. SEO experts try to drive free traffic to sites and websites related to your company’s product.
How to become an SEO specialist?
You do not need to have a marketing degree to become an SEO specialist. However, you need to know SEO marketing tools, how search engines work, and be aware of changes in search engine algorithms. It also helps build websites to gain practical SEO experience to improve website rankings and traffic.
Email marketing
According to Statista, by 2020, more than 300 billion emails were sent and received. Most of these emails were sent by email marketers. Email marketers are involved in creating and maintaining email lists, sending them and tracking their activities. As a marketing channel, email aims to retain and attract current and potential customers.
How to become an email marketing specialist?
As email marketing is a field that specializes in marketing, it helps to have a solid foundation in basic marketing and business skills. These skills include analysis, writing, A / B testing, email design, and marketing strategy.
Social media marketing
Companies use social media platforms to build a brand, market their products and services, and engage their target audience. According to the Sprout Social report, 78% of consumers shop more than a brand after gaining a positive experience on social media.
Content marketing
Content marketers create web content such as blog posts, videos, podcasts, and e-books and distribute them to the target audience. Your main responsibility is to create content that promotes your brand, attracts customers and leads to participation in the marketing funnel. They work closely with other marketing functions such as social media, SEO, public relations and email to create content for each channel.
How do you become a content marketer?
A strong writing background is essential to being a content marketer. Many content marketers start with journalism or content writing. That is, content professionals need to develop a strong understanding of marketing. The most important skills include communication, writing, SEO, content management and project management.
Paid marketing
Paid marketers, also known as ad managers or pay-per-click (ppc) specialists, buy ads on social media platforms and search engines to reach customers. Paid advertising is used by almost every business, from small family stores to large companies.
Digital Marketing Career Tips
The most common way to develop your digital marketing career is to gain experience in functional areas such as SEO, search engine marketing (SEM), Google Ads or Facebook Ads. Once you’ve proven your success, you can move on to a more purchasing role (for example, gaining well-known customers on Facebook). Finally, your career choices should depend on your interests. But if you start your career as a digital marketer, it may be easier to climb the ladder.
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