#digitalmarketing
Digital marketing
Digital marketing, also called online marketing, encourages brands to connect with potential customers using the Internet and other forms of digital communication.
Elshan Jafarov
Local expert
Elshan Jafarov, has been working in the field of SEO for more than 12 years, is a founding director of ELSEO LLC, Proton LLC, which offers web solutions, ADSMark LLC, which carries out all kinds of advertising and printing, and co-founder of real estate portal Arenda.az.
Course information
16 Session
2 Sessions a week
32 Hours
17-21 Meeting Hours
About program
In this program, you will learn all the subjects required to become a digital marketing specialist. The curriculum, developed by professional trainers, takes into account all the requirements and development trends of the business world. You will find answers to all your questions in an interactive learning environment.
UNEC approved certification program
You will have all the modern digital marketing knowledge from zero to professional level.
32 hours
of hands-on training
The whole learning process, consisting of 17 subjects, was designed with the "Listen - Learn - Apply" method.
Mentoring for 2 months after training
We will be with you during the practical application of the learned knowledge
Course topics
1. Fundamentals of digital marketing
What is digital marketing and what are its types?
Differences between digital marketing and traditional marketing
Digital marketing metrics
2. Digital marketing channels and targeting
Paid, Owned, Earned media
Digital Marketing Channels - General information about Facebook and Google advertising types
The concept of "marketing funnel"
To understand customer behavior in digital media, to report on activities
3. Website (domain, hosting, site setup stages, call to action)
Preparation of a quality website
Website Analytics and Google Analytics
What is Search Engine Optimization?
SEO analysis and strategy
Webmaster tools and SEO tools
Website Content Marketing and Blog
4. Landing Page, Smo - Social Media Optimization
Preparation of a quality website
Website Analytics and Google Analytics
What is Search Engine Optimization?
SEO analysis and strategy
Webmaster tools and SEO tools
Website Content Marketing and Blog
5. Web analytics (user behavior)
General Overview of the Special Audience
User types and settings
Geographical Target, Interest Groups, Similar Audience, Groups
6. SEO (Search Engine Optimization)
SEO on the page
Out of the page SEO
7. Technical SEO
Search for keywords and use online tools
Use online tools for SEO and Keyword Analysis
8. YouTube SEO
YouTube marketing review
YouTube Marketing - 3 Simple Strategies
How to Create YouTube Channel (Personal or Brand)
9. Google ADS. PPC, Viewed Ads (Display Advertising)
Google Marketing Platform, Google Ads and Google Tag Manager
Google Search ADS, Display ADS, Responsive ADS, Video Ads, CPA / CPP ADS
Google My Business
Google Remarketing ADS
Google Ads Bidding
Google Tools
Google Certificates
10. Social Media Marketing 1
Preparation of Social Media Plan
Social Media Networks: Facebook, Instagram and Twitter Marketing
Social media channels and their features
Social media management and instruments
Social media metric and reports
11. Social Media Marketing 2
Advertising on social networks
Retargeting and remarketing
12. E-mail Marketing
What is e-mail marketing
Reasons for use and use in the local market
Establishment and measurement of the results of the practical email marketing campaign
13.Lead Generation and Content Marketing
Do not create content strategy and digital benefit
Digital content types and their preparation
Bloggle and corporate blog possibilities
Video Marketing
14. Influencer Marketing
Bloggle and corporate blog possibilities
Video Marketing
What is social media listening
Methods and tools used for social media listening
The effect of social media increases: Influluencer Marketing
Micro Influencers
InFluencer marketing tools and application
15. Re-marketing (remarketing)
How do you re-marketing ads work?
Which social media channels can be removed again
Re-marketing with Google ADS
Recycling with Facebook ads
16.Viral Marketing
Viral content.
Situation marketing and press events
17. Affiliate Marketing - Sales partnership
What is Affiliate Marketing
Affiliate Marketing Advantages
Expert: Elshan Jafarov
Elshan Jafarov, who has been working in the field of SEO for more than 12 years, is a founding director of ELSEO LLC, Proton LLC, which offers web solutions, ADSMark LLC, which carries out all kinds of advertising and printing, and co-founder of real estate portal Arenda.az.
In addition to programming from 2009-2010, he also worked as a programmer and trainer in many information technology companies. Therefore, during the course, Elshan Jafarov will inform that SEO does not consist only of content, but is integrated with the structure of the site, as well as technical requirements.
Elshan Jafarov, who successfully continues the SEO projects of a number of high-ranking local and foreign companies (USA, Canada, etc.), spoke about the possibility of rising to the top in the modern digital market, as well as selling products online to dozens of countries will talk.
Elshan Jafarov, who is currently more involved in entrepreneurship, will emphasize the importance of successful digital marketing projects in companies and “business mind” thinking through real business cases.