#businessandmarketinganalytics
Business and marketing analytics
Business analytics is a rapidly evolving field that explores ways to understand information within an organization to improve decision making.
About program
Business analytics is a rapidly evolving field that explores ways to understand information within an organization to improve decision making. Experience in analytics allows organizations to evaluate the knowledge they have and the knowledge they need to understand the health and future of their business. This program will help you develop the core skills needed to be successful in business analytics.
UNEC approved certification program
You will have all the modern digital marketing knowledge from zero to professional level.
32 hours of
practical training
The whole learning process, consisting of 19 topics, was designed using the "Listen - Learn - Apply" method
Mentoring for 2 months after training
We will be with you during the practical application of the learned knowledge
Course topics
1. Introduction to business analytics
- What is analytics?
- What are business analytics tools?
2. The role of data and analytics in decision making
- The importance of analytics
- Decision making tools
3. Statistics for business analytics
- Statistical analysis
- Analyzes to be used in business analytics
4. Types of analytics
- Quantitative analysis
- Quality-based analytics
5. Marketing analytics
- Determining the Client's Lifetime Value (CLV) for each Segment
- Customer Centered Metrics
- Customer Development Approach
6. Customer analytics 1.
- Determining the Client's Lifetime Value (CLV) for each Segment
- Customer Centered Metrics
- Customer Development Approach
7. Customer analytics 2.
- Determining the Client's Lifetime Value (CLV) for each Segment
- Customer Centered Metrics
- Customer Development Approach
8. Product analytics
- From which page, through which device, which product users can follow
9. Price analysis 1.
- Formulation and implementation of the right pricing strategy
10. Price analysis 2.
- Formulation and implementation of the right pricing strategy
11. Ad analytics 1.
- Advertising through which channels
- Choosing the right product to advertise
- The right choice of content when advertising
- Implement strategies in accordance with advertising results
12. Ad analytics 2.
- Advertising through which channels
- Choosing the right product to advertise
- The right choice of content when advertising
- Implement strategies in accordance with advertising results
13. Supply chain analytics
- Forecasting and mitigating hazards and risks
14. Digital marketing analytics
- Search Engine Optimization (SEO)
- Social media marketing
15. Visualization, design and presentation of data
- Processing and reporting of the obtained data
- Proper presentation of reported information
Expert: Bahman Huseynli
Strategy and corporate development consultant. Expert in business and marketing analytics
Bahman Huseynli received his bachelor’s degree in Economic Law from the Faculty of Economics of Azerbaijan State University of Economics. He received his first master’s degree in Marketing from Istanbul University and his second master’s degree in Marketing from Marmara University. The scientific works of Bahman Hüseynli, who thinks that it is right to apply theory and practice together, have been published in Azerbaijani, English and Turkish.
Bahman Hüseynli, who started his career while studying in Azerbaijan, continued his professional career in Turkey. He has experience in banking, insurance, cement sector, ready-mixed concrete and fertilizer sectors and has been involved in nearly 50 projects. While working in the field of consultancy, Bahman Hüseynli gained experience in the growth and contraction strategies of companies and gained extensive experience by directly participating in the transformation, change and development projects of companies at the working, team and organizational level.
He specializes in marketing research, marketing strategy, marketing analytics, brand management, brand creation, brand survival, gaming, corporate development, performance management, corporate academy, process management, project management, strategic development and business strategy. Bahman Hüseynli is currently pursuing a career in Strategy in Azerbaijan and a PhD in Marketing at Marmara University.